The amount that a website increases sales depends on the type of business you have, however, your sales will certainly increase by having a well designed website. The reasons that your sales will increase are:
Improves business credibility:
In 2015 a survey showed that 97% of businesses recommend having a website to other businesses. That same survey showed that 84% of customers believe that a business with a website is more credible than one that only has a social media page.
Increase your company reach:
Websites are open 24/7 and can be accessed by anyone with internet access. 3.5 Billion people are online every day and that number is increasing daily. While business facebook pages can be accessed online, they can’t be optimized for search engines and aren’t as easy to convey your real brand message to those 3.5 Billion people.
93% of customers use the internet to research before making a purchase and 92% get information from a business’ website instead of their social media page. If a customer can’t get information from the website, they will go to the competitor that answered their question online.
Reach your customers from anywhere:
Responsive web design where your website works equally well across all devices (desktop, tablet and mobile phone) is now the standard all users expect. Mobile device internet usage has actually surpassed desktop internet usage with more than 70% of web traffic happening on a mobile device (CIODive, 2018). Having a website that is built with a mobile first mentality is crucial for your business to reach and convert customers into sales.